product
differentiation

Consumers don’t buy what we sell; they buy what we stand for.

Our proven product mix delivers results that cannot be achieved independently or through other groups.

Knowing a lot more about our consumers, both in Australia and New Zealand, has helped us re-engineer our product range to suit their needs. Whether it’s carpet, timber, bamboo, luxury vinyl, laminate, rugs or tiles, and no matter what room it’s for, we have it in any combination.

We have established rock solid relationships with a majority of suppliers and distributors that will assist you in your day to day product requirements.

Our business strategy is all about making every one of our retailers a one-stop-shop for all interior flooring surfaces. We provide a co-ordinated range so consumers have the ability to mix ‘n’ match to create their complete decorating story.

It’s about the rug that goes beautifully on their new timber floor or the beautiful and durable laminate that’s ideal for the kids’ playroom.

Exclusive value-added brands such as Brease (the only internationally approved asthma and allergy friendly carpet), entrend, Plantino or Genero Collections are differentiating to our competitors, demonstrating the benefits of intelligent brand diversity.

So when consumers come looking, we ensure our retailers have the right product mix at all the right price points.