Our proven product mix delivers results that cannot be achieved independently or through other groups. Knowing our consumers has helped us re-engineer and develop our product offering to suit their needs. Whether it’s carpet, timber, laminate, luxury vinyl, hybrid/rigid, window furnishings or rugs, we have the perfect solution for every space!

We’ve established and solidified relationships with the majority of our Alliance Partners and distributors to assist our member retailers with their day-to-day product requirements.

Our Choices Flooring business strategy is all about making every one of our member retailers a one-stop-shop for all interior flooring surfaces. We provide a coordinated range, so consumers have the ability to mix ‘n’ match and create the perfect foundation for their space. It’s about the rug that complements their new timber floor, or the stylish carpet that’s ideal for the kids playroom.

The product team continually refashions ranges with several colour palette updates, so our carpet and hard floor profiles continue to remain on trend.  To continue the Choices Flooring product strategy, the current profile offers 74 exclusive products in Australia and 47 in New Zealand across all key categories.

Exclusive product brands such as Brease, Serenity and Harlow Collection carpet ranges; to hard flooring solutions within Plantino, Genero, and Abode effectively differentiate us from our competitors, demonstrating the benefits of intelligent brand diversity.

Exclusive brands