Campaign Update

New F’24 Campaign

This year instead of having five campaigns, we have decided to optimise our campaign strategy by engaging the market with eight smaller four-week based campaigns.

The F’24 calendar comprising of Three SALE based campaigns, Two BRAND based campaigns and Three ONLINE CATALOGUE campaigns are designed to stimulate demand and increase engagement levels. The shift to smaller duration campaigns allows us to – 

• Maintain a consistent presence ensuring the brand stays on radar through regular touchpoints
• Quickly adapt to changing market conditions
• Focus on specific segments of our customers, resulting in more personalised and relevant campaigns

In today’s fast evolving marketplace, this strategic change is crucial for enhancing brand recall, driving better engagement and ultimately, more sales.