Campaign Update
NEW Choices Flooring website
Launching January 2024
As discussed at the recent Regional Meetings, choicesflooring.com (.com.au and .co.nz) is being rebuilt from the ground up.
It is important to ensure our website is constantly evolving and meeting the ever-changing demands of our end users (customers). With 9 out of 10 customers buying product from your store today having visited the choices flooring website first, we needed to rebuild to ensure we maintain our dominance in the retail flooring marketplace.
The new website will feature a new design, new operating platform, new CRM integrations, a greater end user experience, faster engine, personalisation and greater store presence to generate greater leads.
In the past 12 months we have had over 2.2 million unique visitors to choicesflooring.com and over 20 million total users.
This will be the first time in five years we have started from scratch to build a website that meets the needs of our customers and stores. Initial designs have now been finalised and a reworking of content now taking place.
We have been tracking on our current site how our customers shop for flooring and the areas of importance for them. It is with this information we are tailoring our new site to suit their needs. However, we would also like your feedback on how you and your store use the website.
By clicking the ‘Take the Survey’ link and answering five short multiple-choice questions, we can get a greater understanding of your needs for the website. Your assistance is hugely appreciated.