Campaigns

SPACES FOR LIVING SALE

The ‘Spaces for Living’ sale campaign which will commence on Sunday 19th March and conclude on Saturday 27th May 2023, aims to generate brand awareness and sales of over 50+ products. 

The campaign is styled in the format of a Magalogue, which is a combination of a Magazine and Catalogue. This format allows us to promote ideas and inspiration (similar to Inspiring Choices) with product placement based on price like our regular sale catalogues.

This year’s concept is centred around designs, styles and textures in a home as opposed to categories. The Magalogue will be broken into seven sections: 

Entry, Living, Dining, Kitchen, Bathroom/Laundry, Bedrooms & Rumpus

Each section within the magalogue will feature inspirations and a variety of price pointed flooring products, window furnishings and rugs.  Each product will feature a link to the product page on our website and a link to view the product on RoomView.

Please Note: At over 105 pages, there are NO FULL magalogues printed for consumer or store use.

The online version will follow the design of the printed Magazine Inserts and will feature all sections, promoting over 50+ discounted flooring products, window furnishings and rugs. This year’s magalogue will feature moving footage.

All stores should have received campaign POS by now and those stores with Digital Welcome Screens will see updated campaign material displayed from 19th of March.  If your Digital Welcome Screen is not displaying updated campaign material by Monday morning, please check that it is connected to the internet.

Distribution and Advertising:

The ‘Spaces for Living’ sale will appear as a flip book magalogue on desktop and mobile. Each product will feature a link to the product page on our website and a link to view the product on RoomView. 

The benefit of an online magalogue is that there are no limits to the number of pages and products we’re able to feature. The printed Magazine inserts are a highlight of what’s on sale with categories of products featuring Product Only pricing. In addition to this, the ‘Spaces for Living’ sale will be sent in an email blast to over 40,000 Choices Flooring subscribers.

We will be splitting the room themes across the 10-week campaign period and advertising as per below:

WEEK 1 Promoting ‘Spaces for Living’ sale (all categories)
WEEK 2 -9 A variety of 15 second adverts featuring different rooms
WEEK 10 Promoting last week of ‘Spaces for Living’ sale

Promotions:

Radio & Press advertisements are available to support local area marketing.  The Free to Air will run across TV3 and Bravo networks.  30 second and 15 second TVCs running for the entire 10-week period.

This campaign will commence this Sunday, 19th March 2023 and run through to Saturday, 27th May 2023.

Magalogue Campaign Levy:

Since 2012, we have had a Catalogue/Magalogue campaign levy for all stores.  This levy is once off fee of $3,300 (split over three months at $1,100 per month March, April, and May).

The reason for this charge is due to the increasing costs to present a campaign of this magnitude across so many advertising mediums for a ten-week period (20 weeks if you include Spring Catalogue).  We have combined the costs for both Spring catalogue and magalogue into one and it covers in particular the costs associated with inserting SIX 28pg magazine inserts into House and Garden, Real Living and Better Homes and Gardens, reaching 1.2m Australians.

It also goes towards contributing to many of the new online advertising mediums now available to us for greater exposure inclusive but not limited to native and display advertising.  Over 250,000 Australians downloaded the 100-page magazine in 2022 up 27% on 2021.

 We will look to propose including this charge as part of the monthly marketing levies in the next financial year and splitting it over 12 months.