Own a Choices Flooring store in New Zealand
Choices Flooring is expanding across New Zealand and we are inviting suitable applicants to open new stores in selected regions. You will own and operate your local business, backed by a proven network, modern retail systems, and marketing support designed to help you launch with confidence.
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Locally owned and operated stores, backed by a wider network
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Proven retail model, onboarding, and ongoing support
- Marketing and technology built to help you generate enquiries and convert quotes
Local ownership with real backing
Own and run your store locally, with a network behind you to support growth, standards, and momentum.
Commercial leverage from day one
Launch with the benefits of a broader network so you are not negotiating, learning, and building everything alone.
Technology that improves conversion
Tools that help customers decide with confidence and help your team quote, follow up, and sell consistently.
Support that does not stop after launch
Onboarding, training, and ongoing guidance designed to help you build a serious store, not just open one.
How opening a new store works
A clear pathway that removes guesswork and keeps the focus on readiness, territory, and a confident launch.
Territory and eligibility
Confirm your preferred New Zealand region and whether it is available, then complete an initial suitability check.
Confidential discovery call
Discuss your background, goals, timeline, and what ownership will require so fit is clear on both sides.
Planning and launch pathway
Map the store setup approach, readiness milestones, and launch plan so you can move forward with clarity.
Setup and onboarding
Training, systems, and foundational support to help you prepare properly and avoid common early-stage mistakes.
Launch and growth cadence
Launch with marketing support and a practical operating rhythm focused on enquiries, quotes, and follow-through.
Member-owned model, locally owned stores
Choices Flooring is built around local ownership. Each store is owned and operated by people in the community it serves, supported by a wider network that helps owners lift standards and compete with confidence.
Member- owner investment
By investing A$4,000 to purchase 4,000 shares in Newfurn Floor Coverings Ltd (the parent company), you become a member-owner alongside other store owners across Australia and New Zealand.
Startup investment guide
Opening a new store typically requires a total startup investment, which can vary depending on location, fit-out, and launch requirements. We confirm the expected range during the discovery and planning process.
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You own and operate your store locally and build a long-term business asset in your region
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You become a member-owner through the share investment, alongside other store owners across Australia and New Zealand
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You launch with a proven model, systems, and support designed to reduce early-stage guesswork
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This opportunity suits applicants who are prepared to fund a new store setup and execute consistently through launch and growth
Technology that helps you sell with confidence
RoomView Visualiser
Help customers picture the end result before they commit. Visualisation reduces uncertainty and supports faster, more confident decisions.
Inspiration Station
Turn browsing into guided discovery. A strong in-store experience supports consultation and helps customers compare options without decision fatigue.
Advanced Quoting System
Improve quoting speed and consistency. A structured workflow helps reduce delays, supports follow-up discipline, and lifts conversion.
Multi-channel marketing that brings customers in
National brand activity
Coordinated marketing designed to build awareness and consideration, helping new locations launch from a stronger starting point.
Local marketing support
Practical support to help you show up in your local area with the right message and clear pathways to generate enquiries.
Digital foundations that convert
A focus on enquiry capture and conversion, with the right basics in place so interest turns into quotes and sales.
Stronger competitive presence
When customers compare options, the store that looks established, trustworthy, and easy to buy from wins.
A typical day as a store owner.
Owning a flooring store is a hands-on business. Your day blends customer consultations, quoting, team coordination, and local relationship building.
Your day starts in the Business Operating System (BOS), reviewing sales, inventory, and performance, then a quick team check-in to align on appointments, installations, and priorities.
Most of the day is spent with customers in the showroom, using RoomView and the Inspiration Station to help them visualise flooring and choose with confidence. You may also run in-home consultations, take measurements, upload photos, and prepare quotes in BOS.
Behind the scenes, you manage orders and coordinate installation schedules. BOS keeps quoting, stock tracking, and job allocation in one place, helping you stay organised and keep projects moving.
See what life looks like as a Choices Flooring store owner
Who this is designed for
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Owner-operators who want to build a serious local business
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Retail or sales leaders ready to step into ownership
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Operators who care about customer experience and reputation
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People willing to follow a proven model and execute consistently
Who this is not for
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Anyone seeking a passive investment without day-to-day involvement
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Anyone not ready to fund store setup and working capital requirements
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Anyone unwilling to follow standards and systems
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Anyone looking for a quick win without operational discipline
Financial benefits backed by support
Members who pay their invoices on time can receive up to 2.5% back through settlement discounts and quarterly rebates, often offsetting a significant portion of monthly fees and levies.
Just as important is the community within the group. Members connect through regional meetings, the annual National Members Meeting in Melbourne, and the “Magic Carpet Ride”, an overseas retreat held every three years. These events support peer learning, shared standards, and a culture where store owners help each other grow.
Frequently asked questions
Do I own my store?
Yes. Stores are locally owned and operated. We will explain the ownership structure and what it means in practice during the discovery process.
Is this a franchise?
No. Choices Flooring operates as a member-owned model. The focus is on supporting local ownership with a proven retail platform and shared systems.
How do territories work in New Zealand?
We recruit in selected regions based on growth priorities and local planning. Availability depends on the territory and network strategy.
What experience do I need?
Flooring, retail, sales, or business leadership experience helps. The key requirement is operator capability, customer focus, and consistent execution.
What does it cost to open a store?
Startup requirements vary based on location and store plan. We discuss investment expectations during qualification to ensure suitability and readiness.
What happens after I enquire?
We review your enquiry, confirm territory interest, and organise a confidential discovery call with suitable applicants to discuss fit and next steps.
Check eligibility in New Zealand
Submit a confidential enquiry and we will confirm whether your preferred region is available and whether the opportunity fits your goals and readiness.