Choices Flooring has one of the most sophisticated digital programs in the retail flooring industry.
Our ultimate objective is to make the initial flooring research phase for our consumers an easy and enjoyable one and we do this via our innovative and inspirational websites that collectively boast over 2,400 different virtual room settings showcasing our exclusive flooring in the latest seasons colours and designs.
With an average of 50,000 unique visitors to the Choices Flooring website every month and over half of these visitors ending on a retailer profile page in their search, we endeavour to make every online experience a positive one and convert these consumers to foot traffic for our retailers.
The technical and high end Search Engine Optimisation and Search Engine Marketing programs are driven by external specialists that continue to implement successful digital initiatives that grow the
Choices Flooring brand in all facets of the digital environment, including the use of multimedia re-marketing, organic search and display advertising.
The Social Media program is used to promote the brand and engage with our like-minded consumers via areas such as Pinterest which provides us with an opportunity to target niche markets. We continue to grow our Facebook fans and Twitter followers and see an increase in our newsletter subscribers each month by around 20%.
